In recent years, BuyBay has established itself as a partner for outsourcing parts or even the entire returns process. This successfully works with both well-known e-commerce companies and brand manufacturers. The basis of BuyBay’s success and the heart of its intelligent returns management is the company’s in-house developed software. With the help of this software solution, all processes within the returns management are supported with information and AI-based algorithms.
Step 1: Goods receipt and routing
Immediately upon receipt of a returned product, the “Vault” software component enables automated routing and an initial assessment based on a combination of predefined rules and external information. The most important basis for this is the so-called EAN (European Article Number), which provides information about the product category, the current price, the color, and other product characteristics of the return.
Step 2: Grading and test processes
The “Verdict” module uses this information to specify the steps for the appropriate grading process. For example, the software determines which test processes are necessary and evaluates whether reprocessing is worthwhile. Depending on the product group, these processes can range from the test wash of a washing machine and pixel tests for TV screens to professional data erasure for electronic devices and data carriers.
Step 3: Selecting the sales channel
The next step is to determine the most suitable sales channel. The software module “Flux” suggests the most suitable channel and the appropriate marketing based on the product’s condition and other information, and can initiate this automatically. Sales platforms can be the partner’s own web store, external B2C marketplaces or auction platforms such as BuyBay’s own platform BELUGA Auctions. The specifications of the sales channels are also taken into account. Some marketplaces do not accept products with visual defects, but only as-new goods where, for example, only the packaging is damaged.
Step 4: Quick selling at the best possible price
To determine the best possible price that is attractive to buyers while still providing sellers with the highest possible profit, many factors must be taken into account. The software module “Cassandra” monitors the market prices of several hundred thousand products. The solution takes product conditions, product search queries, and various other data sources into account. Due to the rapidly changing market situation, prices are updated several times a day and adjusted accordingly. In this way, the software helps to sell the item at the best possible price in a short time. This prevents further value losses by storing returns for too long. For example, the period for reselling the returns through BuyBay is a maximum of 90 days.