for Overstock

The bulk auction solution

Services- Beluga Auctions

You want to make sure you get the best value out of your overstock? And you don’t want your overstock to compete with your new inventory? We get it. And we’re here to help. Our bulk auction platform Beluga Auctions offers overstock to our network of 300+ buyers across Europe.

  1. Highest payout

    The Beluga buyer network can bid on your products to make sure you get the best price for your overstocks. Our auction masters and our software determine the best lot composition to maximize value for you.

  2. Trusted network of buyers

    The buyers need to register and are carefully vetted by BuyBay. We aim for long-term partnerships with diversity across regions & in products.

  3. Ability to deal with brand restrictions

    We understand that in some cases you want to make sure products are not being sold within a particular country. Our vetted buyers are legally bound to follow your restrictions. In addition, we work with a zero-tolerance policy on violations of brand restrictions.

  4. Transparency

    You have full transparency of the bidding process. In addition, our reporting & invoicing system gives you a detailed overview of what happens to your products.

  5. Reduction of waste

    Using our buyer network gives you an opportunity to make money out of products that would have otherwise most likely been destroyed. Better for your bank account and better for the environment.

  6. Speed

    Our typical sales process takes no more than 10 days – from offering your overstock to possible buyers to getting your products to the highest bidder.

How it works

  1. 1

    List items

    You provide us with a list of items you would like to liquidate, with or without brand restrictions. Our software will estimate the optimal batch sizes and along with our auction master, we determine the optimal lot composition to maximize the bidding.

  2. 2


    Your items are placed on our website and offered to our network of vetted buyers. They can bid on your items for seven days.

  3. 3

    Sell and ship

    Once an item has been sold, we will send the order to you for you to prepare. Shipping can be either arranged by our 3PL partners or by yourself.

  4. 4

    You get paid

    Once an item has arrived in good condition, we will validate the payment and transfer it to your account.

Maximize your profits in no-time

Enjoy the benefits of smart return and overstock management. In a way that best meets your needs and without obligations.

Lead Generator Become a partner