AO
News

BuyBay supports online electrical retailer AO with improving its return processes

Cologne, 10 March 2022Returns management specialist BuyBay announces its partnership with online electrical retailer AO! BuyBay supports AO with evaluating and processing returned products from selected brands and product segments. Besides, BuyBay is responsible for the intelligent marketing and sell-off of the returns via the most appropriate sales channels. Through this approach, the period until the sell-off is shortened, the sales value increases, and the returns go back into the consumption cycle.

AO, an online electricals retailer, founded in the UK in 2000, entered the German market in 2014 and has grown from there, offering its customers a huge range of electricals and the delivery and installation of new items as the recycling of old appliances. With over 10 million customers and thousands of deliveries per day, the core business demands the full attention of the AO team.

Establishing more sustainability in e-commerce is at the core of BuyBay’s business approach. With locations in Amsterdam, Wijchen, and Cologne, the company helps retailers, brands, and manufacturers to resell their returns and excess stock to new owners, contributing to avoiding waste in online retail and to a real circular economy.

“When contacting AO, the mutual desire to reduce waste in e-commerce and to manage goods responsibly provided a good basis for our discussions,” explains Alexander Lange, Head of Business Development for Germany at BuyBay. “The best way to demonstrate the benefits of our returns management service is in practice, so we initially agreed on a pilot project. With the help of our innovative software for grading (quality check and evaluation) and optimal pricing for online marketplaces, we can resell any product to the right buyer at best possible price – within a maximum period of 90 days. Though a partnership for returns management partners like AO can concentrate on their core business and leave the hassle of managing returns to us.”

During the three-month pilot project, which included returns management for various products and brands, BuyBay demonstrated that managing returns sustainably is also the most profitable approach. Therefore, in January 2022, the two companies started a long-term collaboration.

“In Germany, we are aware that we need to be more sustainable in e-commerce, and therefore we appreciate the partnership with BuyBay as handling returns can be very costly. This partnership means we can give our returned goods a second lease of life”, sums up Michael Klinke, Lead Reverse Supply Chain at AO.

Related Articles

  1. BB en bol.com 2022

    Bol.com and BuyBay: celebrating 5 years of sustainable partnership in giving returns as second life

    Today, we celebrate a milestone for Bol.com and BuyBay as we mark our 5-year anniversary of successful partnership! We are thrilled to announce that our collaboration has been renewed for another term, and we are excited to continue our efforts in giving returned products a second life.

  2. MicrosoftTeams-image (2)

    BuyBay supports partners in the future with in-house solutions to make returns management more sustainable and profitable

    Amsterdam/Cologne, November 29, 2022 - With Black Friday, the peak season in e-commerce has begun, and the thought of the upcoming Christmas season‘s returns worries many responsible parties. With annual costs in the triple-digit millions, the issue of returns management remains a problem child for online retailers. So, what can retailers and manufacturers do to streamline processes around handling returns and save resources?

  3. MicrosoftTeams-image (1)

    Challenges in the Christmas business 2022

    Black Friday and Cyber Week mark the start of the peak season for online retail. After the declining figures in e-commerce, this is actually a ray of hope. However, experts and studies see several problem areas for the 2022 holiday season - first and foremost, consumers' shrinking purchasing power and delivery difficulties.